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Let’s talk about your biz.
You’re pretty dang awesome.
You KNOW that you’re a great teacher of voice, or piano, or guitar, or the oboe, or… the ukulele (man, did you pick a ripe market!!), but you are having trouble finding those ideal clients who make your heart sing. Your FB page or website might be bringing in inquiries, but they just aren’t quite the right fit.
Finding the right visuals and words to connect to those clients can sometimes be hard. After all, what kind of business / marketing training did we get when we went to school or university?
Probably not a lot. Or more likely: None at all.
(My degrees included none. Zero. Zip. Nada.)
So we slap up a sign and maybe a hastily made logo that says “PIANO LESSONS: ALL AGES AND ALL LEVELS” and hope for the best.
This is where studio owners and course creators sometimes get lost. You’ve got your products in place, you’ve hung up a sign to let people know you’re there, BUT those things alone are often not enough to bring in the number of clients you need.
OR worse: that sign / message is attracting the wrong kind of clients. (Ugh.)
… the ones who don’t practice.
… the ones who argue about registration fees and tuition.
… the ones who quit after only taking lessons for a month.
I’ve seen this so many times. Heck… I’ve BEEN THERE. These are the kinds of scenarios that happen when branding strategies don’t align with your business values and vision.
Even if you’ve never given ANY thought to branding…
Your music biz has a brand.
Product = What you are selling. (Piano lessons, voice lessons, online music courses…)
Brand = The perceived image of your products.
If we don’t take the time to nurture and develop that perception of our products… we might find ourselves in a position where our business falls flat. Because perception will create itself… *shakes fist at the sky* . (As if being a small biz owner isn’t hard enough!)
But here’s the naked truth: If you don’t put time and effort into crafting the branding elements for your music business… you are giving OTHER PEOPLE control of your business. And that’s an uncomfortable place to be, my friend.
How can YOU take control of our brand?
Holly Boaz, Voice Teacher Sara’s branding workshop has helped me so much! I now have so much more clarity around the WHY behind my business. Finding that clarity has allowed me to focus my teaching more keenly in directions that take advantage of my strengths and values.
Sara is so good at communicating information and fostering a creative and helpful group dynamic. Thank you!
It’s TIME for you to…
- Positively influence the perception of your products.
- Align your business with your personal values.
- And shout out loud…
“HERE I AM!! CHECK OUT THE AWESOME THAT I HAVE CREATED IN THIS WORLD!!”
That’s where BRANDING steps in!
Branding = Strategies that create the perceived image of your products. That added “ing” can take your existing brand from inaction to ACTION!
Active branding strategies will help you…
- Increase your biz recognition and value.
- Generate new customers who are a good fit.
- Create community with clients and employees.
- And best of all… you can do ALL OF THIS while building a company that feels SUPER authentic to who you are as an individual.
Lori Beth FisherSince I took Sara’s Branding masterclass, I started a very successful Instagram page and rebranded some things that I had been thinking about doing for a while.
It was helpful to see other perspectives and how DIFFERENT each studio and teacher can be, which is a relief because it showed me I can be my complete and authentic SELF as a business owner and teacher.
Effective business branding is. what. I. do.
And I want to help you do it too.
In 2010, after teaching in 10-student-a-day-grind music schools for years, I started my own studio in a basement with a piano I borrowed from a friend. (Charming, right? Actually… it was. I loved it. It was perfection!!!) Just a few years later I had a BOOMING studio with a giant waiting list and enough income to buy (and fully pay off) a beautiful grand piano.
Living. The. Dream.
Since then I started using what I learned from branding my own company and working with online branding experts… and I’ve spent the past five years helping other studio owners and online music course creators to craft amazing brands that help them attract the RIGHT PEOPLE to their fabulous products!
Shirley Hubalek, Piano and Voice TeacherThe Branding Masterclass was great! It got me onto the right foot to get my business to the next level! 💕🎶
This year I launched my Branding Masterclass… and now I’m relaunching it as a BOOTCAMP with EVEN MORE awesome stuff included.
(Have you taken the class before, but need a refresher? I’m offering a HUGE DISCOUNT for repeat clients! Email me for info.)
>>> Biz Branding Bootcamp<<<
WHEN: Oct. 25th through Nov. 22nd
WHERE: Classes, Assignments, and Q&As take place in a private FB group.
HOW: Live chats AND Recorded videos. This is REPLAY HEAVY.
COST: $497 — Comes with lifetime access to materials.
My intention with this month-long bootcamp is to give you the tools you need to clarify your brand, create a branding strategy that works for YOU, and help attract the right clients to your biz. In this bootcamp, you will:
- Learn how your personal values play a huge role in your brand.
- Get super clear about the clients you want to attract.
- Explore visual and verbal elements of branding.
- Help you choose branding strategies that will work for YOUR biz.
- Get specific about how and where to use those strategies on FB and your website.
If you’re ready to make a shift in your studio and take your branding strategies to the next level, this is the perfect class for you.
What does this include?
THE BIG CLASS… a 90 min class where I walk you through how to use your business values and vision to develop visual and verbal branding that will make your studio stand and give you the confidence you need to seek out and book your favorite clients.
THE WORKBOOK… a 20 page workbook that walks you step-by-step through my music biz branding foundations. This was developed specifically for music studio owners and online music biz creators!
SUPPORT FROM ME… For four weeks I’ll be showing up in our small group, giving you assignments, answering your questions, cheering you on, and helping you DO THE THING. This class is REPLAY heavy. We will have LIVE aspects on Friday, Oct. 25th @ 11am ET and Friday, Nov. 15th @ 11am ET. (Annnnnd probably some other live stuff as well! I’m all about SHOWING UP with you guys.)
BONUS #1… a 60 min Q&A where you can attend live (or submit Q’s ahead of time) ask me all your branding questions! ($97 value)
BONUS #2… my social media strategy workbook that guides you through effective social media strategies. ($47 value)
BONUS #3… the FB Biz Page Feedback module with video walk-throughs and suggestions for the FB pages of the first 5 enrolled ($97 value)
And yes, seats will be limited, as I want to give you space to dig deep and get work done! If you’re ready to take control of your brand, here’s where you can enroll.
Payment plans available! Email for details.
What do you need to prepare?
All you need is an open mind, a desire to learn, and the ability to use a pencil or type on a keyboard. (Yep, it’s seriously that simple.)
But above all, you’ll need the WILLINGNESS to SHOW UP and make the magic happen.
YOUR RESULTS DEPEND ON YOU, MY FRIEND. AND I’M SHOUTING THIS BECAUSE I WANT YOU TO SEE RESULTS!
Julie Sherwood Duda, Piano Teacher Masterclass?! Best thing I ever did for my studio business and for myself!👍🏻
Are you ready to do this?
Got questions? Feel free to email me. I’ll be happy to chat with you about how this masterclass can help your business.