Running a Facebook business page takes time and effort, especially when it comes to figuring out that delicate balance of writing posts that are information, fun, and yes… promotional. When we’re laser focused on finding / booking new...
Read moreOne of my favorite things about the independent music education blogging world is when we get the opportunity to collaborate and celebrate what it takes to be good teachers and business owners. Recording this podcast with Jessica Dutton was an...
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You can measure the revenue impact of advertising, sales tactics, and pricing strategies… because numbers like that are trackable. (They’re not always easy to track… I’m looking at you, FB ads… but it’s...
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Branding… it’s something we don’t talk about a lot in the world of music education. Why? I’m not 100% sure, but I’m doing my best to break down that barrier. At its worst, “brand” feels like a...
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Tone matters… and misinterpreting tone when we communicate primarily via email / text can be so easy to do. “What did she mean by that extra question mark??” “WHY IS THIS IN ALL CAPS.” “short. unclear...
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