You’ve been working so hard over the past several weeks. You learned all the things. You taught those things to your students and parents. You took your ENTIRE business online in the span of a week. You’ve been through mental, emotional...
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It’s important to regularly check your biz socials and listings. Especially in times like this. Because this morning, to my surprise… I found out that my music studio was automatically marked as “temporarily closed”...
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If you’ve transitioned into teaching online lessons this week, you may have started noticing some vocal fatigue. Hoarseness, a need to clear your throat, dry mouth, reduced volume in specific pitch areas, and tension in your neck /...
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Well friends… it’s been a doozy of a few days, huh? While things might feel a bit scary right now, my heart is warmed as I continue to witness all the ways that independent music teachers have been helping one another prepare our...
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The situation with COVID-19 exploded two days after this broadcast… so I just want to say: I know that it’s been a really rough week. I see you and I love you. We’re all being asked to make very quick decisions regarding how...
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First impressions matter, right? Well, your studio’s cover photo is your FIRST chance to make a good impression on Facebook. Canva is ONE of my favorite photo editing tools, and they make it easy to create stunning cover photos. Since I had...
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Running a Facebook business page takes time and effort, especially when it comes to figuring out that delicate balance of writing posts that are information, fun, and yes… promotional. When we’re laser focused on finding / booking new...
Read moreOne of my favorite things about the independent music education blogging world is when we get the opportunity to collaborate and celebrate what it takes to be good teachers and business owners. Recording this podcast with Jessica Dutton was an...
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You can measure the revenue impact of advertising, sales tactics, and pricing strategies… because numbers like that are trackable. (They’re not always easy to track… I’m looking at you, FB ads… but it’s...
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Branding… it’s something we don’t talk about a lot in the world of music education. Why? I’m not 100% sure, but I’m doing my best to break down that barrier. At its worst, “brand” feels like a...
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Tone matters… and misinterpreting tone when we communicate primarily via email / text can be so easy to do. “What did she mean by that extra question mark??” “WHY IS THIS IN ALL CAPS.” “short. unclear...
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Ever feel like you’re “busy” all the time, yet don’t have much to show for it? Oh friend, I feel you. There have been so many days (weeks, months) when I’ve felt like I was chasing after to-do list items, but not...
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